You are confident of the work you do and your core skills, but feel you are not getting the recognition you deserve. Other people get placed on better projects or receive promotions that could have been yours. Maybe you are looking for a new job, but are having trouble getting to and through the interview phase. Many IT people feel trapped in their current job group and not sure where transferrable skills could take them.
The problem might not be you, but the way you are marketing yourself. Do people really understand the value you provide or the niche experience you bring? What sets you apart from all the other co-workers and candidates making you stand out from the sea of mediocrity?
This presentation will address these issues and give you a new way of communicating your value to others. We will discuss what makes marketing successful, and how you can leverage these principles to promote your career. At the end, you will see yourself in a whole new light.
- Learn how solid marketing principles can be applied to personal branding and your career goals.
- Discover the dos and don’ts of resumes and cover letters.
- Explore more effective ways to market yourself within your own company or when applying for a new job.
Download presentation: 20140826 IIBA Marketing Yourself for a Better Career