Linchpin: Are You Indispensable? Paperback by Seth Godin Are you a person that wants to make a significant difference? Maybe you don’t understand why your work isn’t valued at your current company. Seth Godin (master of marketing) does an outstanding job helping the reader understand how companies go the way they are from the factory model, and […]
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Small Giants: Companies That Choose to Be Great Instead of Big
Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham While many companies define success as revenue growth, public stock price or market penetration. Others decided to take the turn and be the best in their market instead of the biggest. Small Giants uses cases studies to show the common steps that […]
business, business operations, leadership, professional developmentGood to Great: Why Some Companies Make the Leap … And Others Don’t
Good to Great: Why Some Companies Make the Leap … And Others Don’t by Jim Collins Good to Great is a must read for all business people. Jim Collins and his research team examined public companies in the same sector to determine why some companies dramatically exceeded expectations, where their peer tracked with the market or […]
best practices, business, business operations, Process improvementMade to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath Must read for anyone who has a message they want others to understand and adopt. Chip and Dan are masters of storytelling, using the easy to follow advice. The book is also an entertaining read where you can discover why you can […]
business, coaching, communications, marketing, must read, presentations