{"id":1167,"date":"2017-12-19T01:51:15","date_gmt":"2017-12-19T01:51:15","guid":{"rendered":"http:\/\/hanseckman.com\/guides\/?p=1167"},"modified":"2021-05-29T00:57:53","modified_gmt":"2021-05-29T00:57:53","slug":"how-to-make-a-holiday-commercial-that-connects","status":"publish","type":"post","link":"https:\/\/hanseckman.com\/guides\/how-to-make-a-holiday-commercial-that-connects\/","title":{"rendered":"How to make a holiday commercial that connects"},"content":{"rendered":"
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The key to good story telling is connecting with your audience.  This means making a strong emotional or intellectual connection that lasts long enough to engage the viewer to become part of your story.  When that connection makes me stop what I’m doing and blog about it, you’ve really hit the mark.<\/p>\n

While watching a DVR recording of The Voice, I caught an image of a commercial and rewound.\u00a0 Yes, I’m the person the networks hate because I record TV to avoid the commercials.\u00a0 In this case, I caught a few notes of an awesome song tied into an interesting animation, and I had to rewind to watch it.\u00a0 I was hooked.\u00a0 Here’s the commercial.\u00a0 Watch it before continuing.<\/p>\n

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Microsoft Commercial 2017 3D Holiday Song by Rachel Platten<\/div><\/div>
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