{"id":219,"date":"2014-01-29T01:21:14","date_gmt":"2014-01-29T01:21:14","guid":{"rendered":"http:\/\/hanseckman.com\/guides\/?p=219"},"modified":"2018-09-28T20:47:24","modified_gmt":"2018-09-28T20:47:24","slug":"made-to-stick-why-some-ideas-survive-and-others-die","status":"publish","type":"post","link":"https:\/\/hanseckman.com\/guides\/made-to-stick-why-some-ideas-survive-and-others-die\/","title":{"rendered":"Made to Stick: Why Some Ideas Survive and Others Die"},"content":{"rendered":"<h4><a href=\"http:\/\/www.amazon.com\/Made-Stick-Ideas-Survive-Others\/dp\/1400064287\/ref=sr_1_1?ie=UTF8&amp;qid=1390957515&amp;sr=8-1&amp;keywords=made+to+stick\" target=\"_blank\" rel=\"noopener\">Made to Stick: Why Some Ideas Survive and Others Die<\/a><a href=\"http:\/\/www.amazon.com\/Made-Stick-Ideas-Survive-Others\/dp\/1400064287\/ref=sr_1_1?ie=UTF8&amp;qid=1390957515&amp;sr=8-1&amp;keywords=made+to+stick\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1374\" src=\"https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2014\/01\/Madetostick-book.jpg\" alt=\"\" width=\"110\" height=\"165\" srcset=\"https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2014\/01\/Madetostick-book.jpg 220w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2014\/01\/Madetostick-book-200x300.jpg 200w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2014\/01\/Madetostick-book-133x200.jpg 133w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2014\/01\/Madetostick-book-130x195.jpg 130w\" sizes=\"auto, (max-width: 110px) 100vw, 110px\" \/><\/a><\/h4>\n<p>by\u00a0<a href=\"http:\/\/www.amazon.com\/Chip-Heath\/e\/B000APJJZC\/ref=ntt_athr_dp_pel_1\" data-asin=\"B000APJJZC\">Chip Heath<\/a>,\u00a0<a href=\"http:\/\/www.amazon.com\/Dan-Heath\/e\/B003503QMQ\/ref=ntt_athr_dp_pel_2\" data-asin=\"B003503QMQ\">Dan Heath<\/a><\/p>\n<p>Must read for anyone who has a message they want others to understand and adopt. \u00a0Chip and Dan are masters of storytelling, using the easy to follow advice. \u00a0The book is also an entertaining read where you can discover why you can retell urban legends, but can&#8217;t remember your company&#8217;s mission statement.<\/p>\n<p><strong>Rating:<\/strong> Must read<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Made to Stick: Why Some Ideas Survive and Others Die by\u00a0Chip Heath,\u00a0Dan Heath Must read for anyone who has a message they want others to understand and adopt. \u00a0Chip and Dan are masters of storytelling, using the easy to follow advice. \u00a0The book is also an entertaining read where you can discover why you can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[32,36,34,33,31,35],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-books","tag-business","tag-coaching","tag-communications","tag-marketing","tag-must-read","tag-presentations-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p45zXQ-3x","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":3,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":1376,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/219\/revisions\/1376"}],"wp:attachment":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}