{"id":2783,"date":"2022-06-10T16:35:40","date_gmt":"2022-06-10T16:35:40","guid":{"rendered":"https:\/\/hanseckman.com\/guides\/?p=2783"},"modified":"2022-06-15T14:16:56","modified_gmt":"2022-06-15T14:16:56","slug":"marketing-yourself-for-a-better-career-8-2","status":"publish","type":"post","link":"https:\/\/hanseckman.com\/guides\/marketing-yourself-for-a-better-career-8-2\/","title":{"rendered":"20220610 APC CANADA: Marketing Yourself for Better Roles and Annual Reviews"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-scaled.jpg\" rel=\"lightbox[2783]\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-scaled.jpg\" alt=\"\" class=\"wp-image-2591\" srcset=\"https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-scaled.jpg 2560w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-300x200.jpg 300w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-1024x683.jpg 1024w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-768x512.jpg 768w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-1536x1024.jpg 1536w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-2048x1365.jpg 2048w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-133x89.jpg 133w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-940x627.jpg 940w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-620x413.jpg 620w, https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-195x130.jpg 195w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption><a href=\"https:\/\/www.pexels.com\/@gustavo-fring?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" target=\"_blank\" rel=\"noreferrer noopener\">Photo by Gustavo Fring from Pexels<\/a><\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.apccanada.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADMINISTRATIVE PROFESSIONAL&#8217;S CONFERENCE OF CANADA<\/a><br \/>JUNE 8-11, 2022<br \/>TORONTO, ON \u2022 THE WESTIN HARBOUR CASTLE HOTEL<\/p>\n<p>Are confident with your core skills, but feel you are not getting the recognition you deserve. Maybe you feel trapped in your current role and not sure where transferable skills could take them. What if your annual reviews aren\u2019t reflecting the value you bring to your company every day?<\/p>\n<p>The problem isn\u2019t you, but the way you are marketing yourself. People need to understand the value you deliver and niche experience you bring. To advance your career, you need to set yourself apart from all the other teammates and stand out from the sea of mediocrity!<\/p>\n<p>This presentation will address these issues and give you a new way of communicating your value to others. We will discuss what makes marketing successful, and how you can leverage these principles to promote your career growth and better annual reviews. At the end, you will see yourself in a whole new light.<\/p>\n<ul class=\"wp-block-list\">\n<li>Learn how solid marketing principles can be applied to personal branding and career development.<\/li>\n<li>Discover the biggest mistakes with resumes and annual reviews.<\/li>\n<li>Explore more effective ways to market yourself within your own company or when applying for a new job.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2022\/06\/Market_Yourself_Better_Career-APC.pdf\">Download PDF presentation<\/a><\/p>\n<p>Example presentation:<\/p>\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"lyte-wrapper\" title=\"Marketing Yourself for a Better Career\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_lC4WoT5zqGw\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/hanseckman.com\/guides\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlC4WoT5zqGw%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/lC4WoT5zqGw\" \/><meta itemprop=\"duration\" content=\"PT53M33S\" \/><meta itemprop=\"uploadDate\" content=\"2014-08-30T14:39:31Z\" \/><\/div><div id=\"lyte_lC4WoT5zqGw\" data-src=\"https:\/\/hanseckman.com\/guides\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlC4WoT5zqGw%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">Marketing Yourself for a Better Career<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/lC4WoT5zqGw\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hanseckman.com\/guides\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FlC4WoT5zqGw%2F0.jpg\" alt=\"Marketing Yourself for a Better Career\" width=\"640\" height=\"340\" \/><\/a><\/noscript><meta itemprop=\"description\" content=\"Greater Atlanta Chapter of the IIBA - August 26, 2014 6:30-9:00 You are confident of the work you do and your core skills, but feel you are not getting the recognition you deserve. Other people get placed on better projects or receive promotions that could have been yours. Maybe you are looking for a new job, but are having trouble getting to and through the interview phase. Many IT people feel trapped in their current job group and not sure where transferrable skills could take them. The problem might not be you, but the way you are marketing yourself. Do people really understand the value you provide or the niche experience you bring? What sets you apart from all the other co-workers and candidates making you stand out from the sea of mediocrity? This presentation will address these issues and give you a new way of communicating your value to others. We will discuss what makes marketing successful, and how you can leverage these principles to promote your career. At the end, you will see yourself in a whole new light. Learn how solid marketing principles can be applied to personal branding and your career goals. Discover the dos and don\u2019ts of resumes and cover letters. Explore more effective ways to market yourself within your own company or when applying for a new job. Download presentation at HansEckman.com.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"> <a href=\"https:\/\/youtu.be\/lC4WoT5zqGw\" target=\"_blank\">Watch this video on YouTube<\/a>.<\/div><figcaption><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ADMINISTRATIVE PROFESSIONAL&#8217;S CONFERENCE OF CANADAJUNE 8-11, 2022TORONTO, ON \u2022 THE WESTIN HARBOUR CASTLE HOTEL Are confident with your core skills, but feel you are not getting the recognition you deserve. Maybe you feel trapped in your current role and not sure where transferable skills could take them. What if your annual reviews aren\u2019t reflecting the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[73,49,33,50],"class_list":["post-2783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentations","tag-branding","tag-career","tag-marketing","tag-professional-development"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2021\/05\/pexels-gustavo-fring-3874035-scaled.jpg","jetpack_likes_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p45zXQ-IT","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/2783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/comments?post=2783"}],"version-history":[{"count":2,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/2783\/revisions"}],"predecessor-version":[{"id":2786,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/2783\/revisions\/2786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/media\/2591"}],"wp:attachment":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/media?parent=2783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/categories?post=2783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/tags?post=2783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}