{"id":693,"date":"2016-05-09T12:45:14","date_gmt":"2016-05-09T12:45:14","guid":{"rendered":"http:\/\/hanseckman.com\/guides\/?p=693"},"modified":"2016-05-17T01:59:48","modified_gmt":"2016-05-17T01:59:48","slug":"20160510-marketing-yourself-for-a-better-career","status":"publish","type":"post","link":"https:\/\/hanseckman.com\/guides\/20160510-marketing-yourself-for-a-better-career\/","title":{"rendered":"20160510 BA World &#8211; Marketing Yourself for a Better Career"},"content":{"rendered":"<p><a href=\"http:\/\/www.pmbaconferences.com\/toronto\/home.html\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.pmbaconferences.com\/images\/PWT2016-header.png\" alt=\"PWT2016 header\" \/><\/a><\/p>\n<p>You are confident of the work you do and your core skills, but feel you are not getting the recognition you deserve.\u00a0 Other people get placed on better projects or receive promotions that could have been yours.\u00a0 Maybe you are looking for a new job, but are having trouble getting to and through the interview phase.\u00a0 Many IT people feel trapped in their current job group and not sure where transferable skills could take them.<\/p>\n<p>The problem might not be you, but the way you are marketing yourself.\u00a0 Do people really understand the value you provide or the niche experience you bring?\u00a0 What sets you apart from all the other co-workers and candidates making you stand out from the sea of mediocrity?<\/p>\n<p>This presentation will address these issues and give you a new way of communicating your value to others.\u00a0 We will discuss what makes marketing successful, and how you can leverage these principles to promote your career.\u00a0 At the end, you will see yourself in a whole new light.<\/p>\n<ul>\n<li>Learn how solid marketing principles can be applied to personal branding and your career goals.<\/li>\n<li>Discover the dos and don\u2019ts of resumes and cover letters.<\/li>\n<li>Explore more effective ways to market yourself within your own company or when applying for a new job.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/hanseckman.com\/guides\/wp-content\/uploads\/2016\/01\/20160509_BAWorld_Careers.pdf\" target=\"_blank\">Download presentation<\/a><\/p>\n<div class=\"themeblvd-video-wrapper\">\n<div class=\"video-inner\"><div class=\"lyte-wrapper\" title=\"20160510 Project Summit BA World &ndash; Marketing Yourself for a Better Career\" style=\"width:640px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_wyRIPOm1NvE\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/hanseckman.com\/guides\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FwyRIPOm1NvE%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/wyRIPOm1NvE\" \/><meta itemprop=\"duration\" content=\"PT1H14S\" \/><meta itemprop=\"uploadDate\" content=\"2016-05-17T01:46:50Z\" \/><\/div><div id=\"lyte_wyRIPOm1NvE\" data-src=\"https:\/\/hanseckman.com\/guides\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FwyRIPOm1NvE%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">20160510 Project Summit BA World \u2013 Marketing Yourself for a Better Career<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/wyRIPOm1NvE\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hanseckman.com\/guides\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FwyRIPOm1NvE%2F0.jpg\" alt=\"20160510 Project Summit BA World &ndash; Marketing Yourself for a Better Career\" width=\"640\" height=\"340\" \/><\/a><\/noscript><meta itemprop=\"description\" content=\"You are confident of the work you do and your core skills, but feel you are not getting the recognition you deserve. Other people get placed on better projects or receive promotions that could have been yours. Maybe you are looking for a new job, but are having trouble getting to and through the interview phase. Many IT people feel trapped in their current job group and not sure where transferable skills could take them. The problem might not be you, but the way you are marketing yourself. Do people really understand the value you provide or the niche experience you bring? What sets you apart from all the other co-workers and candidates making you stand out from the sea of mediocrity? This presentation will address these issues and give you a new way of communicating your value to others. We will discuss what makes marketing successful, and how you can leverage these principles to promote your career. At the end, you will see yourself in a whole new light. Learn how solid marketing principles can be applied to personal branding and your career goals. Discover the dos and don\u2019ts of resumes and cover letters. Explore more effective ways to market yourself within your own company or when applying for a new job.\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:640px;margin:5px;\"> <a href=\"https:\/\/youtu.be\/wyRIPOm1NvE\" target=\"_blank\">Watch this video on YouTube<\/a>.<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You are confident of the work you do and your core skills, but feel you are not getting the recognition you deserve.\u00a0 Other people get placed on better projects or receive promotions that could have been yours.\u00a0 Maybe you are looking for a new job, but are having trouble getting to and through the interview [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[73,49,91,33,50,90],"class_list":["post-693","post","type-post","status-publish","format-standard","hentry","category-presentations","tag-branding","tag-career","tag-job-search","tag-marketing","tag-professional-development","tag-resume"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p45zXQ-bb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":0,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"wp:attachment":[{"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hanseckman.com\/guides\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}