Have you ever had a dog who always wanted to follow you, but absolutely had to be in the lead? They are pulling the leash but constantly looking back to see which direction you want to go. Occasionally stopping, causing you to trip. We have a dog like that, and her name is Katy. No […]
You may have more than one product
One of the greatest limitations I’ve seen in IT is when companies feel they have one product. Take a look at the eHarmony. They have built an extensive online application to help match people with their potential soul mate. They offer a suite of tools ways to enhance communication, and a product marketing strategy that […]
business strategy, partnership programs, product marketing, system configuration5 Simple Tips for Improving Retail Stores
It is amazing to me how the smallest improvements can make a big difference in your customer’s experience. Install a cart return near handicap parkingNext time you are in a retail parking lot, look how many carts are stuck in between spaces or with the front wheels on top of the divider islands. Most stores […]
business architecture, Process improvement, retail